Market Research Analyst

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AVG. SALARY

$66,990

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

What To Learn

High School

Suggested Steps to Prepare for a Market Research Analyst Career (Grades 6-12)

Check out the recommended classes, activities and skills below for each grade level. These recommendations are very general -- discuss your specific course plan with your school counselors and teachers.

AI-assisted and curriculum-reviewed guidance. Talk with your counselor or teacher about your specific plan.
Grades 6-8

Helpful Classes

  • Science
  • Math
  • Technology
  • Communication

Things to Try

  • Collect samples or observations and record them carefully in tables or journals, Compare results from a simple experiment and explain what may have caused the difference, Practice using graphs, measurements, and evidence to answer a question, Interview a market research analyst about research, testing, and careful documentation

Focus Skills

  • Observation
  • Data analysis
  • Accuracy
  • Critical thinking
  • Documentation

Helpful Classes

  • Biology
  • Chemistry
  • Algebra I
  • English
  • Computer Applications

Recommended Learning Areas

  • data interpretation
  • modeling
  • research
  • reporting
  • forecasting

Things to Try

  • Join science fair, lab, or environmental projects and keep accurate notes and measurements, Practice handling samples, data tables, or field observations using safe procedures, Compare patterns in data and explain what the evidence suggests, Shadow a market research analyst or lab worker to see how tests and records are managed

Focus Skills

  • Observation
  • Data analysis
  • Accuracy
  • Critical thinking
  • Documentation

Helpful Classes

  • Chemistry
  • Biology
  • Algebra II
  • Environmental Science or Physics
  • Technical Writing

Recommended Learning Areas

  • data interpretation
  • modeling
  • research
  • reporting
  • forecasting

Things to Try

  • Design a small investigation with a question, procedure, measurements, and conclusion, Use lab tools, maps, or field observations to gather and organize evidence, Practice graphing, reporting, and checking data for accuracy and consistency, Observe how scientists use safety rules, controls, and repeatable methods

Focus Skills

  • Observation
  • Data analysis
  • Accuracy
  • Critical thinking
  • Documentation

Helpful Classes

  • Chemistry
  • Physics or Environmental Science
  • Statistics
  • Biology
  • Research Methods

Recommended Learning Areas

  • data interpretation
  • modeling
  • research
  • reporting
  • forecasting

Things to Try

  • Complete a research, lab, or field project with sampling, analysis, and technical reporting, Compare methods used to test materials, chemicals, organisms, or environmental conditions, Practice statistics, quality checks, and written summaries of results, Interview professionals about experimental design, compliance, and documentation

Focus Skills

  • Observation
  • Data analysis
  • Accuracy
  • Critical thinking
  • Documentation

Helpful Classes

  • Chemistry
  • Biology or Physics
  • Statistics
  • Research Methods
  • Technical Writing

Recommended Learning Areas

  • data interpretation
  • modeling
  • research
  • reporting
  • forecasting

Things to Try

  • Build a portfolio with lab notes, field observations, data analysis, and technical reports, Complete a capstone tied to testing, research, quality control, or environmental monitoring, Compare pathways in laboratory, environmental, biological, chemical, and technical science roles, Practice presenting evidence clearly and defending your conclusions

Focus Skills

  • Observation
  • Data analysis
  • Accuracy
  • Critical thinking
  • Documentation

Education Level

Education training and experience are required at different levels for success in different occupations.

Bachelor's degree

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Insider Info

Additional Information

Market researchers typically have at least a bachelor's degree. The most common degree to have is in marketing. There are also bachelor and master's programs focused specifically on market research.

"I do have people working who have [only] a bachelor's," says Sherry Schneider. She works at a staffing firm and specializes in recruiting market researchers.

"You don't have to have a master's," Schneider adds. "You can get an entry-level position with a bachelor's, but inevitably to rise up in the ranks... you would eventually need a master's."

Many market researchers have degrees in something other than marketing.

"Market researchers can come from all walks of life," says Tom Bernthal. He's the CEO and founder of a market research company in New York. "Here at Kelton Research we have folks who come from varied industries such as journalism, marketing, public relations and political consulting, in addition to classically trained statisticians and cultural anthropologists."

Those on the quantitative side of market research -- the number crunchers -- typically have degrees in math or statistics. "I hire a lot of marketing analytics people who have a bachelor's or a master's in statistics," says Schneider. "Most people, if they're going to get a master's in statistics, tend to go [into] finance... so very few people go into marketing with it, and when they do, they're not going to have a hard time finding a job, believe me."

Extra Requirements

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The Insights Association offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

For additional information, visit these websites: