Public Relations Manager

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AVG. SALARY

$108,470

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EDUCATION

Bachelor's degree or higher +

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JOB OUTLOOK

Stable

What To Learn

High School

Suggested Steps to Prepare for a Public Relations Manager Career (Grades 6-12)

Check out the recommended classes, activities and skills below for each grade level. These recommendations are very general -- discuss your specific course plan with your school counselors and teachers.

AI-assisted and curriculum-reviewed guidance. Talk with your counselor or teacher about your specific plan.
Grades 6-8

Helpful Classes

  • Communication
  • Math
  • Technology
  • Social Studies

Things to Try

  • Compare products, messages, or displays and explain which one would catch attention, Practice talking with people to learn what they need or prefer, Create a poster, social post, or pitch for a school event or fundraiser, Interview a public relations manager about customers, communication, and results

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • English
  • Algebra I
  • Computer Applications
  • Business

Recommended Learning Areas

  • customer needs
  • communication
  • pricing
  • digital tools
  • business basics

Things to Try

  • Help promote a school event and track which message or design gets more response, Practice writing product descriptions, survey questions, or short sales pitches, Observe how stores or organizations organize displays, prices, and customer outreach, Shadow a public relations manager or sales worker to see how customer needs are identified

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • Business Communication
  • Geometry
  • Graphic Design or Media
  • Economics

Recommended Learning Areas

  • promotion
  • branding
  • audience research
  • sales process
  • visual communication

Things to Try

  • Create a simple campaign, product page, or outreach plan and measure the response, Use survey results or sales numbers to compare what customers prefer, Practice presentations, negotiation, or customer service conversations, Study how branding, pricing, and timing influence buying decisions

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing
  • Statistics
  • Consumer Behavior
  • Public Speaking
  • Digital Media

Recommended Learning Areas

  • campaign analysis
  • customer behavior
  • presentations
  • negotiation
  • market data

Things to Try

  • Complete a marketing or sales project with audience research, messaging, and results tracking, Analyze campaign metrics, leads, or customer feedback and summarize the findings, Create content or outreach materials for a real school, club, or community need, Interview professionals about account management, strategy, and customer relationships

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Helpful Classes

  • Marketing Management
  • Economics
  • Sales
  • Business Writing
  • Data Analysis

Recommended Learning Areas

  • sales strategy
  • marketing analytics
  • account management
  • content planning
  • customer relationships

Things to Try

  • Build a portfolio with campaign plans, sales scripts, analytics, and customer research, Complete a capstone tied to promotion, client outreach, or market analysis, Compare pathways in sales, real estate, marketing, market research, and account management, Practice using data to improve messaging, pricing, or customer follow-up

Focus Skills

  • Communication
  • Persuasion
  • Organization
  • Data analysis
  • Customer focus

Education Level

Education training and experience are required at different levels for success in different occupations.

Bachelor's degree or higher, plus work experience

Public relations managers typically need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Extra Requirements

Although not mandatory, public relations managers can become certified through the Public Relations Society of America. Candidates qualify on the basis of years of experience and must pass an exam to become certified. The International Association of Business Communicators offers two credentials to demonstrate a level of knowledge and expertise.

For additional information, visit these websites: