Additional Information
Internships are a great way to get your foot in a public relations agency
door. Internships are programs that companies set up to give beginners work
experience for a limited time, usually for low wages or as volunteer work.
"Many times, if you've done exceptional work, the internship could lead
to a full-time position," says senior PR executive Cindy Monticue. Internships
are also a great way to find out if this career is really what you want to
do.
Any type of arts degree is a good start towards working in public relations.
Classes in business, journalism and marketing are essential.
"We like to hire candidates with degrees in PR, English or journalism,"
says Monticue.
PR account executives read as many newspapers and magazines as possible.
"Don't go into PR if you don't read and if you're not prepared to make yourself
aware of what reporters are covering," says executive Meir Kahtan of New York.
Because PR account executives speak with so many people and research and
write their proposals, they must be good at organizing and managing their
time.
Practice good writing skills. News releases must be clear, easy to understand
and interesting.
PR account executives' work calls for attention to detail. If you're planning
to apply for a PR job or internship, make sure your copy doesn't have any
mistakes.
"An eye for detail and follow-through are so important in this field,"
says Monticue. "Don't misspell my name or the company's name on your cover
letter."